Strategic Direction
MISSION
The Mission of the Greater South Haven Area Chamber of Commerce is to support economic growth and opportunities for success in the greater South Haven area.
VISION
Our Vision of the Greater South Haven Area Chamber of Commerce is to be the front door to businesses and organizations in the communities we serve and to welcome a diverse and inclusive membership who deserves equal representation at that door.
VALUES
The Values of the Greater South Haven Area Chamber of Commerce are:
1. To support economic growth and prosperity that includes an appropriately balanced emphasis on retail, industrial, commercial, tourist and agricultural commerce to facilitate a healthy local economy.
1. To support economic growth and prosperity that includes an appropriately balanced emphasis on retail, industrial, commercial, tourist and agricultural commerce to facilitate a healthy local economy.
2. To be the recognized voice of business, articulating and addressing our members’ concerns through leadership, collaboration and facilitation of results oriented programming.
3. To support government and education policies that support our mission.
4. To utilize a well-trained, dedicated and motivated group of core volunteers and staff working in collaboration and partnership with other organizations.
5. To operate in a trustworthy and confidential manner through engaged and open communication.
6. To pursue our mission and vision by developing, maintaining, and operating under a three-year strategic plan.
STRENGTHS
The strengths of the Greater South Haven Area Chamber of Commerce inlcude:
1. Our focus on economic and community development.
2. Our empahsis on developing partnerships and fostering collaboration.
3. Our ability to work regionally as defined by our mission.
4. Our financial solvency.
FOCUS
Based on the Greater South Haven Area Chamber of Commerce's mission, vision, values, and strengths our focus in 2008 will be:
1. Membership Development.
2. Community Development.
3. Economic Development.
STRATEGIC INITIATIVES
Based on the Greater South Haven Area Chamber of Commerce's focus our strategic initiatives for 2008 are:
1. Facilitating small business development via the Black River Area Center for Entrepreneurs.
2. Initiating a Branding Campaign.
3. Launching a new Web-site.
4. Implementing a Communications Plan.
5. Further developing Member volunteerism.



