The South Haven Area Chamber of Commerce Celebrates New Member

Emma’s Boutique & The Shoe Collective

South Haven, MI – June 6, 2024 - The South Haven Area Chamber of Commerce was pleased to celebrate members The Shoe Collective and Emma's Boutique, now located at 432 Phoenix Street. A ribbon-cutting ceremony was held to celebrate this exciting new chapter for these beloved local businesses.

The Shoe Collective and Emma’s Boutique owners Chris and Heather Campbell have been passionate advocates for growth and community development in South Haven for over a decade. Their journey began with the successful operation of SoHa Surf Shop, which they have owned for more than 10 years. Seeing further opportunities for growth, they launched Emma's Boutique in 2019 and The Shoe Collective in 2020.

The Shoe Collective was established to fill a gap in South Haven for an active lifestyle shoe and apparel store. It offers a wide selection of running and active shoes, as well as apparel and accessories. The store's dedication to quality and service earned it a nomination for the Best New Business Award in Van Buren County in 2021.

Emma’s Boutique, named after Chris and Heather’s daughter, Emma, is dedicated to empowering women to feel and look their best. The boutique focuses on women's apparel and accessories, and it is now proudly entering its fifth year of operation.

With their recent move to the old N & R building, The Shoe Collective and Emma's Boutique now reside in separate suites within the same centralized location, providing a more convenient and enjoyable shopping experience for their customers. Additionally, the new space includes a large office and warehouse area to support their ongoing growth and expansion.

"We have been Chamber of Commerce members for years, we just wanted to have this ribbon cutting to celebrate our reopening in our new location!" said owner Chris Campbell. "Come on downtown and enjoy what it has to offer!"

For more information about The Shoe Collective, visit theshoecollective.com

For more information about Emma’s Boutique, visit https://shopemmas.com/